It’s all in the name.
That is what students and faculty thought when the former Security Analysis and Portfolio Management program was renamed the Master of Investment Management and Financial Analysis (MIMFA) program.
What precipitated the name change? Students, says Randy Jorgensen, Ph.D., CFA, director of the MIMFA program. “They have been telling us for some time that there was confusion surrounding the old name,” explains Dr. Jorgensen. “If they discussed the program while calling it Security Analysis, employers would ask things like, ‘What type of security? Physical security? Online security?’ But if students included the longer name, Security Analysis and Portfolio Management, employers typically got it.” But the full name is long and hardly rolls off the tongue, adds Dr. Jorgensen.
The confusion was not much of an issue with students pursuing employment locally in Omaha. However, observes Dr. Jorgensen, “the success of the online program means students are seeking employment literally around the world so it made sense to help them better market themselves by making the name more transparent and understandable.”
80% of alumni who responded to the College’s survey on the name change supported the modification, and the program itself, ranked by US News & World Report as the #14 Graduate Finance program in the country, remains the same. The seven full-time faculty teaching in the program are still Ph.D.’s and carry the CFA® charterholder designation. The curriculum for the residential program is identical to its online counterpart. About 25% of the 150 students enrolled are in the residence program.
The Master’s degree is the same high caliber program; the only thing that has changed, for the better, is the name. Dr. Jorgensen notes: “I was in a meeting recently, and they listed my name along with the shortened version of our new name: Master of Investment Management. It was clear to me that anyone reading that could instantly envision what we do in our program. At that point, it was obvious to me we made the right decision.”